With a new indication and new branding in hand, Galderma USA teamed up with DiD to execute the refresh of their collagen-building injectable, Sculptra. This included an overhaul of collateral for injector's offices, conference ads & banners, social media posts, and an early adopter's kit to get injector's excited for the news.
Agency: DiD Agency
Design Director: Bonnie Hughes
Designer: Ashlyn Neiffer
Injector images provided by:
@drstevensorr
@fargoplasticsurgery
@hueaesthetics
@lorenalucaspa
@skinetics
@skinrevitalizingcenter
Growing a social following is no easy feat. Looking to refresh their Instagram page, Dysport reached out to DiD to execute a year-long plan for their social development. The Dysport team stressed wanting something clean and premium, with a little bit of fun. Additionally, 3D renders were created for use as captivating solo posts as well as product promotions.
Throughout the year, Dysport saw a significant increase in audience engagement and a more than 50% increase in followers.
Agency: DiD Agency
Design Director: Bonnie Hughes
Designer: Ashlyn Neiffer
3D Rendering: Mike Wilson
Stylized lookbook created for Thomas Jefferson University. In addition to a custom envelope and foil cover, this book contains an interactive element of French-folded pages that can be torn open to “reveal the whole story” of what TJU has to offer.
Agency: 160over90, Philadelphia
Creative Director: Josh McGuire
Associate Creative Director:
Kyle Ferino
Copywriter: Nikki Volpicelli
Junior Designer: Ashlyn Neiffer
The hospital division of Enfamil reached out to DiD Agency in order to create a video for their line of Liquid Human Milk Fortifiers. With the audience of hospital staff and NICU nurses in mind, we created a quick video showcasing Enfamil's two protein options and highlighting their new, single serving sachets—ideal for smaller NICUs looking to reduce wasted product.
Agency: DiD Agency
Group Creative Director: Susanne Munn
Designer: Ashlyn Neiffer
CeraVe partnered with DiD Agency to creating a landing page for their "You've Got Skin in the Game" Tween & Teen skincare education campaign. Requirements of the project included working with a CeraVe sponsored dermatologist to provide content, utilizing existing assets from the campaign, and designing the landing page to be in line with CeraVe's existing consumer website.
Agency: DiD Agency
Group Creative Director: Lauren Zollo
Art Supervisor: Danielle Bradley
Designer: Ashlyn Neiffer
With product launches and new product indications, Galderma reached out to DiD in order to create several "early adopter" kits to generate buzz amongst injectors and increase orders. We kept the clients involved at every stage, first with ideation and concepting (see Sculptra), followed by vendor proof mockups (see Restylane HIT), and finally, production and fulfillment (see Restylane Contour).
Agency: DiD Agency
Design Director: Bonnie Hughes
Photography Director: Trevor Navarra
Designer: Ashlyn Neiffer
160over90 partnered with J&J Snack Foods to introduce Luigi’s Real Italian Ice to the west coast market via a pop-up activation event, complete with a spin-wheel, giveaways, and a Twitter-activated vending machine of free samples. Leading up to and during the events, organic and paid social ads were launched to generate awareness and buzz.
Placed in high traffic locations like the Santa Monica Place, Third Street Promenade, and the Gaslamp Quarter in San Diego, thousands of free italian ice samples were handed out by having customers tweet a “spoontaneous” compliment, keeping in line with Luigi’s overarching brand.
At the pop-up, customers engaged with a street team through events like lip-syncing, dance parties, spoon balancing, and telling jokes. Temporary tattoos, stickers, and coupons for Luigi’s Real Italian ice were given out as additional sweet treats.
Agency: 160over90, Philadelphia
Executive Creative Director: Tim O’Donnell
Director of Activation: Meg Creamer
Director of Public Relations: Kayla Bolyai
Group Creative Director: Josh McGuire
Creative Director: Brendan McGann
Associate Creative Director: Sean Pezzulo
Associate Director of Social Media:
Nicole Glueckert
Copywriters: Nikki Volpicelli & Jill Spradley
Designers: Ashlyn Neiffer & Lindsey Tweed
Social & Digital Content Specialist:
Erika Hineman
Looking to continue their partnership with National Breast Cancer Foundation, Galderma worked with DiD Agency to create a social-driven campaign featuring the personal stories and treatment journeys of breast cancer survivors who received Galderma’s Aesthetic portfolio of products.
For this campaign, we found women from a variety of backgrounds, who have all lived with breast cancer, to be featured in video content throughout the month of October where they discussed their cancer journeys and how embracing injectables has given them the confidence to feel like themselves again.
This campaign required branding and a stylized photoshoot of the featured women that would be used across Galderma's aesthetic product line, showcased across print & digital media for consumers, injectors, and sales reps.
Galderma also wanted to highlight their $50,000 donation to NBCF, bringing the total cash donation to $450,000 over the course of eight years. These funds provide ongoing financial support and contributions to education programs and resources, including providing nearly 750 mammograms and diagnostic services across the U.S., supporting more than 6,500 women through patient navigation, and contributing to the delivery of over 20,000 HOPE Kits to breast cancer patients, which include a variety of self-care items, including Cetaphil® lotion.
Agency: DiD Agency
Design Director: Bonnie Hughes
Photography Director: Trevor Navarra
Designers: Ashlyn Neiffer & Nick Bayer
Transit campaign and station takeovers for Suffolk University.
Agency: 160over90, Philadelphia
Creative Director: Kris Blake
Associate Creative Director:
Kristen McManus
Copywriter: Rachael Silverbauer
Designer: Justin Miller
Junior Designer: Ashlyn Neiffer
Transit and Out-of-Home Campaign for the Philadelphia Eagles 2017-2018 season.
Agency: 160over90, Philadelphia
Chief Creative Officer: Cory McCall
Group Creative Director: Brendan Quinn
Creative Director: Kris Blake
Associate Creative Director: Tim Gough
Senior Copywriter: Evan Monsky
Senor Designer: Austin Lotz
Designer: Kevin Fenton
Production Designer: Ashlyn Neiffer
Set in Dallas, the 2018 NFL Draft required a campaign and guide for a basis for an integrated NFL Draft promotion that captured the intensity and anticipation of the future for fans, prospects, and clubs.
A full style guide and kit was created, including a custom typeface, logo lockups, patterns, icons, messaging, and photography treatments, encompassing both the needs of the NFL Draft as a whole and individualized needs of all 32 teams in the NFL.
Agency: 160over90, Philadelphia
Creative Director: Kris Blake
Senior Copywriter: Evan Monsky
Senor Designer: Ben Harrison
Production Designer: Ashlyn Neiffer
Miscellaneous projects. In order of appearance:
SuperPretzel - Super Bowl LIII Activation in Atlanta, GA
Thomas Jefferson University - 30th Street Station Takeover
Einstein Health Care Network - Out-of-Home Campaign
Freihofer & Stroehmann Bakeries - Social Media GIFs
SuperPretzel - Social Media Hershey Park Ticket Giveaway
Agency: 160over90, Philadelphia
