Brand concept created for Provident Travel, a luxury travel agency with over 85 years of experience. With the help of their trusted Travel Advisors, Provident Travel is committed to curating one-of-a-kind vacation for their clients. The design focuses on minimalism to elevate the exclusivity of their brand, and counts on subtle elements and iconography to represent their attention to even the smallest of details to make their customers’ travel experiences memorable.
Agency: 160over90, Philadelphia
Group Creative Director: Josh McGuire
Creative Director: Brendan McGann
Associate Creative Director:
Patrick Fennessy
Copywriter: Jason Donahoe
Designers: Ashlyn Neiffer & PJ Crisanti
In August 2018, 160over90 partnered with J&J Snack Foods to introduce Luigi’s Real Italian Ice to the west coast market via a pop-up activation event, complete with a spin-wheel, giveaways, and a Twitter-activated vending machine of free samples. Leading up to and during the events, organic and paid social ads were launched to generate awareness and buzz.
Placed in high traffic locations like the Santa Monica Place, Third Street Promenade, and the Gaslamp Quarter in San Diego, thousands of free italian ice samples were handed out by having customers tweet a “spoontaneous” compliment, keeping in line with Luigi’s overarching brand.
At the pop-up, customers engaged with a street team through events like lip-syncing, dance parties, spoon balancing, and telling jokes. Temporary tattoos, stickers, and coupons for Luigi’s Real Italian ice were given out as additional sweet treats.
Agency: 160over90, Philadelphia
Executive Creative Director: Tim O’Donnell
Director of Activation: Meg Creamer
Director of Public Relations: Kayla Bolyai
Group Creative Director: Josh McGuire
Creative Director: Brendan McGann
Associate Creative Director: Sean Pezzulo
Associate Director of Social Media:
Nicole Glueckert
Copywriters: Nikki Volpicelli & Jill Spradley
Designers: Ashlyn Neiffer & Lindsey Tweed
Social & Digital Content Specialist:
Erika Hineman
Transit campaign and station takeovers for Suffolk University.
Agency: 160over90, Philadelphia
Creative Director: Kris Blake
Associate Creative Director:
Kristen McManus
Copywriter: Rachael Silverbauer
Designer: Justin Miller
Junior Designer: Ashlyn Neiffer
Set in Dallas, the 2018 NFL Draft required a campaign and guide for a basis for an integrated NFL Draft promotion that captured the intensity and anticipation of the future for fans, prospects, and clubs.
A full style guide and kit was created, including a custom typeface, logo lockups, patterns, icons, messaging, and photography treatments, encompassing both the needs of the NFL Draft as a whole and individualized needs of all 32 teams in the NFL.
Agency: 160over90, Philadelphia
Creative Director: Kris Blake
Senior Copywriter: Evan Monsky
Senor Designer: Ben Harrison
Production Designer: Ashlyn Neiffer
Transit and Out-of-Home Campaign for the Philadelphia Eagles 2017-2018 season.
Agency: 160over90, Philadelphia
Chief Creative Officer: Cory McCall
Group Creative Director: Brendan Quinn
Creative Director: Kris Blake
Associate Creative Director: Tim Gough
Senior Copywriter: Evan Monsky
Senor Designer: Austin Lotz
Designer: Kevin Fenton
Production Designer: Ashlyn Neiffer
Stylized lookbook created for Thomas Jefferson University. In addition to a custom envelope and foil cover, this book contains an interactive element of French-folded pages that can be torn open to “reveal the whole story” of what TJU has to offer.
Agency: 160over90, Philadelphia
Creative Director: Josh McGuire
Associate Creative Director:
Kyle Ferino
Copywriter: Nikki Volpicelli
Junior Designer: Ashlyn Neiffer
In an effort to create more awareness about the non-physical side of domestic abuse, I created this campaign for the End Violence Center on the campus of California University of Pennsylvania. This campaign is geared towards college students and is meant to be as gender neutral as possible so that viewers would be more able to relate to the issues. Ultimately, this campaign will get people talking and reflecting on their attitudes about domestic abuse and dating violence.
The campaign is type based to move away from the stereotypical imagery of bruised and battered victims and show that not all abuse is physical. There are eight main posters, both from the perspective of the abuser and the abused. These posters have also been reformatted into Twitter and Facebook image posts for the End Violence Center’s social media pages.
Miscellaneous projects. In order of appearance:
SuperPretzel - Super Bowl LIII Activation in Atlanta, GA
Thomas Jefferson University - 30th Street Station Takeover
Einstein Health Care Network - Out-of-Home Campaign
Freihofer & Stroehmann Bakeries - Social Media GIFs
SuperPretzel - Social Media Hershey Park Ticket Giveaway
Agency: 160over90, Philadelphia